Word of mouth is easily one of the best ways to market a product or service. The voluntary testimonials of satisfied customers or clients are usually more convincing compared to most conventional promotional methods. However, it may not be the best option when it comes to cosmetic surgery.
Clinics like it when their clients promote them through word of mouth. There’s nothing to dislike about the free advertising from actual clients who serve as living proof of a doctor’s quality of work. However, if you are considering cosmetic surgery, find more reliable methods for your research.
The Importance of Professional Reputation
Cosmetic surgery is a professional practice. It is performed by doctors who spent more than ten years of schooling and several more years in residency training. Cosmetic surgeons, as professionals, are subject to regulation. This is something you should take advantage of since this means it should not be difficult to find information about the cosmetic procedure specialist you want to consider.
Even new cosmetic doctors need to register their clinics and comply with various regulatory requirements. If you want to verify the legitimacy of their practice, it should not be difficult to find details from the local or national cosmetic surgeon associations. Larger clinics that hire multiple surgeons also follow regulations and are meticulous in screening their surgeons. They usually use reputable staffing services like mascmedical.com, which carefully vet doctors to find suitable applicants or established practitioners worth recruiting.
Word of mouth, in most cases, cannot be a better basis compared to professional records and professional references and commendations. The opinions of clients may be helpful in comparing clinics or surgeons with comparable credentials, but they should not be the top factor to consider.
Not all word of mouth is real
Another important reason why it is not advisable to rely on word of mouth is the prevalence of fake reviews. Even the medical industry is affected by fake reviews posted on Google, Yelp, and other customer guide sites and directories. These fabricated comments, supposedly from customers who have tried the reviewed products and services, make it difficult to find the right medical professional for your needs.
There are already ongoing efforts to address these fake reviews, but the outcomes still leave much to be desired. Made-up recommendations, ratings, and praises continue to plague the internet. If there are some that have been removed, several new ones pop up in their place. That’s why it is important to stick to authoritative sources of information, such as medical boards and professional associations. Word of mouth or consumer reviews are not totally useless or harmful, but they should always be taken with a healthy dose of scepticism.
Word of mouth, especially from people you know personally, is not always unreliable. However, it is usually not the most sensible basis for choosing a cosmetic surgeon. It can help you make a decision, but only after you have pored over more dependable authoritative information sources. Also Read – 5 Tips for Boosting Your Energy Throughout the Day
Professional Records vs. Word of Mouth
When choosing a cosmetic surgeon, it is crucial to strike a balance between professional records and word-of-mouth recommendations. While personal experiences shared by clients can provide valuable insights, they should not overshadow the importance of a surgeon’s credentials and proven track record. To make an informed decision, prioritize researching the surgeon’s education, experience, and certifications. Consult authoritative sources like medical boards and professional associations to ensure that the surgeon meets the industry’s highest standards.
At the same time, consider word-of-mouth feedback as supplementary information, offering a glimpse into patients’ satisfaction levels and the overall clinic experience. By combining both professional records and personal recommendations, you can make a well-rounded and informed decision, ultimately selecting the best cosmetic surgeon to cater to your needs. Remember, a successful outcome relies on choosing a skilled and reputable professional, and thorough research is key to achieving this.